Bespoke tailoring is a DM business - if your DMs are full.
The Tailored Gent is a custom-clothing service where the customer journey genuinely lives in Instagram DMs. When they came to us in August 2023, they had an established presence but no reliable inbound channel. Magnet Pro added the growth arm - and Instagram started quietly becoming their best booking source.
The Tailored Gent had the craft dialed in. What they didn't have: a reliable source of qualified prospects sliding into their DMs every week. The existing follower base was loyal but too small to drive the booking volume they wanted.
Paid ads don't perform well for bespoke menswear - the decision is too considered, the target too narrow. They needed organic reach into a specific audience.
Every new follower got a welcome DM that didn't sell - it opened a conversation. "Thanks for the follow. Any style questions we can help with?" Half the booking pipeline now starts here.
Their Instagram is heavy on craftsmanship shots and fit photos. We aligned target accounts so followers coming in matched the visual language of their feed.
The new followers weren't passive scrollers - many DM'd within their first week of following, asking about appointments and pricing. The result: a measurable lift in bookings, attributable directly to Instagram as an acquisition channel.
Book a 15-minute Zoom. I'll look at your numbers live, tell you what's leaking, and either propose an engagement or honestly say we're not the right firm.