/ case studies  -  The one we run on ourselves

Magnet Pro: the marketing machine I built to run itself.

Every other case study on this site is a business we grew for someone else. This one is mine. I pointed the exact same playbook at my own company - and turned it into a six-figure machine that mostly runs without me in the room. If you want to know whether we can build you one, the honest answer is: we already built our own.

Business
Magnet Pro (Instagram growth software)
Built & run by
Jacob M. Ochs, solo operator
Engine
AI + Reddit/SEO, automated
Tier
The proof case
$148K
A year, run-rate
2025, mostly hands-off
6.7x
Growth, year over year
2024 to 2025
$0
Ad spend at the core
SEO + Reddit do the work
~3 hrs
A week to run it
a six-figure business, near-passive

Magnet Pro is my own software company. It does Instagram growth automation, and across the life of the business it has processed more than $238,000 through its payment systems. Today it runs at a $148K-a-year clip - and I touch it for a few hours a week. This page is not a pitch. It is the receipt. The same engine I am about to describe is the one I build for OwnersFirm clients.

I got tired of being the bottleneck.

Most marketing businesses are just the owner, trading hours for dollars. Stop working, revenue stops. I did not want that. So instead of doing the marketing by hand, I spent six months building systems that do it for me, and then pointed those systems at my own company first.

The bet was simple: if I could make a business that grows while I sleep, I would have something worth selling - not a service, a machine. Magnet Pro is where I proved the bet. $0 in core ad spend, and it still compounds.

Three systems do the work. I barely touch them.

01 / TARGETING

AI finds the buyers.

Niche analysis pinpoints the exact accounts and customers worth chasing, then feeds them to the engine. No spray-and-pray, no guessing - the software decides who is worth the reach.

02 / ORGANIC ENGINE

Reddit + SEO, on autopilot.

Seeded content across the right subreddits and a library of search-intent pages compound into qualified traffic at $0 ad spend. This is the core. It does not stop when I do, and it gets stronger every month the content ages.

03 / FOLLOW-UP

Capture and nurture, automated.

Lead capture, auto-DMs, and follow-up sequences run themselves, so a cold visitor turns into a trial and a trial turns into a paying customer without me in the loop. The machine closes while I am asleep.

$0 ad spend at the core. Six figures anyway.

The thing I am proudest of is not the revenue - it is how little it costs to make. The organic engine, Reddit plus SEO, carries the business with no paid acquisition underneath it. That is the difference between a job and an asset. A job needs you and a budget. An asset just needs the systems to keep running.

From 2024 to 2025 it grew 6.7x, and the 2025 run-rate settled around $148,000 a year with peak months past $17K. No team. No agency. About three hours a week of my time. Just the machine.

When I want to pour fuel on it: $5.05 a visit.

The organic engine is the floor. When I want to scale faster, there is a paid layer on top - and I spent $31,000 of my own money figuring out how to make it land. The number that came out the other side: qualified business-owner traffic for $5.05 a visit, verified straight from the Meta Marketing API. That is the part most agencies cannot show you, because they have never actually paid for the answer. I have the dashboard.

"The whole point was to stop trading hours for dollars. So I built a machine that does the trading for me - and then I went and built them for other people." Jacob M. Ochs - Founder, OwnersFirm

This is the proof, not a black box.

Most agencies sell you a mystery and a monthly invoice. I sell you the recipe and the execution, because I have already cooked it for myself. When we get on a Zoom, I will screenshare the real numbers - the Wix and Stripe ledgers, the Meta API, the dashboards - and walk you through exactly how the machine is wired. Then I will tell you, honestly, whether I can build you one.

Next step

Want a machine like this for your business?

Book a 15-minute Zoom. I'll screenshare the real numbers, show you how the machine is built, and either propose an engagement or honestly say we're not the right firm.