No agency listicles, no gurus. This is Jacob M. Ochs writing down what he'd actually tell you on the Zoom call - the real numbers, the method, and what changes when a business owns its own stack instead of renting it.
929 new followers, 100% of them inside one gym's driving radius. That solves acquisition. For a business that bills monthly, acquisition was never the half that decides whether the year works.
23 million accounts reached without paying for a single impression. A $488,623 Kickstarter that started from 1,000 followers. Why a shippable product can hit numbers a local roofer or tint shop never will, and what still transfers between the two.
$67,000 in 2.5 years running solo. $474,221 in the next 2.5 years, on $52,600 in ad spend. Same business, same craftsman. What actually changed was the funnel underneath the ads, and who ended up owning it.
$100K to $1.7M a month, in 12 months, inside one of the most paid-aggressive roofing markets in the Midwest. The mechanics behind the headline number: daily budget reallocation, weekly content refreshes, and an exclusivity clause that makes the rest of it work.
The number that came out the other side was $5.05, verified via the Meta Marketing API. Here is exactly how I got there, and why I paid for the answer instead of guessing at it.
Every agency wants to sell you a funnel before they understand your business. I do the opposite. Here is why I refuse to write a single ad until I've watched how the work actually happens.
Inside Jones Air & Water, a client since 1995: a binder for service history, QuickBooks fields bent sideways to fake a lead ledger, and a product matrix on a whiteboard, erased and rewritten by hand. What changes when you finally own your own CRM.
Why the firm is named OwnersFirm, and why I think renting your own customer data back from a reseller CRM is one of the worst trades a small business owner can make.
Book a 15-minute Zoom. I'll look at your numbers live and either propose an engagement or honestly say we're not the right firm.