No agency listicles, no gurus. This is Jacob M. Ochs writing down what he'd actually tell you on the Zoom call - the real numbers, the method, and what changes when a business owns its own stack instead of renting it.
The number that came out the other side was $5.05, verified via the Meta Marketing API. Here is exactly how I got there, and why I paid for the answer instead of guessing at it.
Every agency wants to sell you a funnel before they understand your business. I do the opposite. Here is why I refuse to write a single ad until I've watched how the work actually happens.
Inside Jones Air & Water, a client since 1995: a binder for service history, QuickBooks fields bent sideways to fake a lead ledger, and a product matrix on a whiteboard, erased and rewritten by hand. What changes when you finally own your own CRM.
Why the firm is named OwnersFirm, and why I think renting your own customer data back from a reseller CRM is one of the worst trades a small business owner can make.
Book a 15-minute Zoom. I'll look at your numbers live and either propose an engagement or honestly say we're not the right firm.