About the firm

Built by an operator. Run by an operator.

OwnersFirm has one founder, one ad-buyer, one strategist, and one first client. They're all the same person. That's the point.

The founder
Jacob M. Ochs
Founder · OwnersFirm · Chesterfield, MO

USMC + Boeing

Jacob M. Ochs is a USMC veteran and Boeing alum based in Chesterfield, MO. The Marines taught him to run process under pressure. Boeing engineering taught him that the prettiest spec sheet loses to the one with real numbers behind it. He brings both habits to every client call.

Marketing by Magnet

He founded Marketing by Magnet in 2022 - a one-person Wix and Google Ads shop for local businesses. It grew. Clients renewed. But the bottleneck wasn't strategy or taste. It was leverage. One operator can only manage so many funnels by hand before quality drops or the calendar breaks.

Magnet Pro

So he built the software himself. Magnet Pro started as an Instagram growth engine for one specific client and turned into a SaaS that now runs against his own books - six figures in net revenue, $31K of his own money spent on Meta ads finding what actually converts. It's not a deck about marketing. It's marketing, with receipts.

"I'm not the consultant who'll tell you what to do. I'm the operator who already did it on my own books, and is willing to do it on yours."

OwnersFirm

OwnersFirm launched in May 2026 to answer a specific complaint. Mid-tier business owners - the people who actually own a building, run a five-person company, sign the checks - don't need another agency selling them a quarterly slide deck. They need a firm that operates the way they do: numbers-forward, no jargon, no theater. So Jacob built one. The data we sell is data we earned. The playbook we run is the one running on our own business right now.

How we work

Five principles. We don't bend on these.

If any of these read like marketing copy from another firm, look closer. We mean them literally.

01.
We operate the business before we sell to the business.

Magnet Pro is a real SaaS with real customers and real ad spend. Every channel we recommend, we run on ourselves first. If it doesn't work for us, we don't sell it to you.

02.
We show the receipts. Always.

$5.05 per site visit. 21% visit-to-lead. 1,338 qualified business owners. We don't quote a number without telling you where it came from, what platform verified it, and how many days of data are behind it.

03.
We don't take clients we don't believe in.

If the offer doesn't make economic sense, the funnel can't fix it. We turn down accounts at a rate most firms would consider malpractice. It keeps the win rate high and the work honest.

04.
Exclusivity is a two-way moat.

At the Full Takeover tier we lock competitors out of your market - and we lock ourselves out of theirs. That commitment runs both ways. It's why we can't take fifty clients in one zip code, and why the ones we do take get every ounce of our attention.

05.
Software does the heavy lifting. People do the thinking.

Our internal stack - Magnet Pro, Reddit seeders, cold-DM engines, niche analyzers - handles the volume work that would burn out a five-person team. Humans handle judgment, offer, and the call. We won't pretend a robot wrote your strategy.

The office

Chesterfield, MO. Remote-first.

Most engagements run remote-first over Zoom and Slack - that's how operators want to work. In-person quarterlies are welcome; we have a small studio space in west St. Louis for when you want to whiteboard with the founder in the room.

On the record

Press, mentions, and the record.

More to come.

OwnersFirm launched in May 2026. As new client wins close and case studies publish, they'll be cited here with names, numbers, and dates. Until then, the proof lives on the homepage and in the conversation.

Next step

Book the 15-minute Zoom.

I'll look at your business live. By minute ten I'll tell you which engagement fits, or honestly say we're not the right firm. You leave with a plan either way.